The first edition of Indiantelevision.com's Tele-Wise Tamil highlighted the power of regional content and the vibrancy of its advertising ecosystem. In the presence of leading broadcasters, top agencies, and credible brands, Tele-Wise Tamil through its panel discussions, fireside chats, and presentations advocated for greater participation of national advertisers in the regional language market of Tamil Nadu. The day-long summit was attended by key stakeholders of the state's television ecosystem, resulting in conversations that aimed at building a consensus on the best approach to build a more robust landscape.