Indiantelevision.com's Telewise brand is an initiative to further propel the power of television in India's regional markets. The first leg of series takes us to Tamil Nadu, which is widely regarded as the country's first success story from a regional language market standpoint. With over 35 channels offering Rs 11.6 crore seconds of advertisement annually, the Tamil TV boasts of Rs 2,000 crore-plus potential. For perspective, that is nearly 10 percent of India's total TV ad spend coming from just one state. Telewise Tamil is an opportunity for industry stakeholders to understand, analyse and find potential solutions to issues faced by broadcasters and advertisers in the state. While Tamil Nadu boasts of a vibrant TV ecosystem, industry watchers are convinced there is scope to push the envelope on content, advertising and distribution fronts.


09:30 - 10:30 Registration

10:30 - 10:35 Welcome Note

10:35 - 10:55

BARC India report by Romil Ramgarhia (Chief Operating Officer, BARC India)

10:55 - 11:15 :- Fireside Chat

Siju Prabhakaran (EVP & Cluster Head - South Business, Zee Entertainment Enterprises limited
Anil Wanvari - Founder, CEO, Editor-in-chief, Indian Television Dot Com Group.

11:15 - 12:00 :- Session 1: Gauging the might of the market

While regional advertisers see value in broadcaster offerings and give higher ER, the national advertisers are yet to fully understand the potency of the Tamil Nadu TV market and its importance. While they are now tweaking their advertising and increasing spends in this market, the scope for synergy is immense.

12:00 - 12:20 :- Presentation by Karan Mishra (Regional Creative Officer, Lowe Lintas)
12:20 - 13:00 :- Session 2 : Changing the face of Tamil TV

In order to up the ante in terms of content delivery and viewing, cinematic experience needs to be brought to television. From a content perspective, the mature TN audience is primed to accept innovative storytelling that involves pushing the boundaries of creativity. An amalgamation of fresh content and enhanced production value could help further broaden the horizons for this ecosystem.

13:00 - 13:15 :- Fireside Chat -

B Srinivasan(srini) - Managing irector , Vikatan Group
Anil Wanvari - Founder, CEO, Editor-in-chief, Indiantelevision Dot Com Group

13:15 - 14:00 :- LUNCH
14:00 - 14:30 :- Presentation on the topic “Harnessing the power of TV” - Anita Nayyar (CEO , Media veteran & expert)
14:30 - 15:00:- Presentation by Shri. J. Ramesh (Joint Managing Director, Kalimark Group)
15:00 – 15:50 :- Session 3: Retail therapy

One of the standout features of the Tamil market is its retail clientele with a regional advertising revenue potential to the tune of Rs 300 crore. Retail and hyper local advertising is expected to gain more steam in the next five years. Will local brands divert majority of their spends to TV or will they move away from using single media to multimedia strategy?

15:50 - 16:20 :- Presentation by Karan Abhishek Singh (CEO –Languages, News18 Network)
16:20 – 16:30

Closing remarks.

16:30 – 17:00

Networking & High-Tea


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Mahima Singh

Head Marketing

TVS Auto Assist (India) Limited

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Karan Abhishek Singh

CEO - Languages

News18 Network

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Siju Prabhakaran

Executive Vice President & Cluster Head - South Business

Zee Entertainment Enterprises Limited



ITC Grand Chola, Chennai, Tamil Nadu

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