09:30 - 10:30 Registration

10:30 - 10:35 Welcome Note

10:35 - 10:55

BARC India report by Romil Ramgarhia (Chief Operating Officer, BARC India)

10:55 - 11:15 :- Fireside Chat

Siju Prabhakaran (EVP & Cluster Head - South Business, Zee Entertainment Enterprises limited
Anil Wanvari - Founder, CEO, Editor-in-chief, Indian Television Dot Com Group.

11:15 - 12:00 :- Session 1: Gauging the might of the market

While regional advertisers see value in broadcaster offerings and give higher ER, the national advertisers are yet to fully understand the potency of the Tamil Nadu TV market and its importance. While they are now tweaking their advertising and increasing spends in this market, the scope for synergy is immense.

12:00 - 12:20 :- Presentation by Karan Mishra (Regional Creative Officer, Lowe Lintas)

12:20 - 13:00 :- Session 2 : Changing the face of Tamil TV

In order to up the ante in terms of content delivery and viewing, cinematic experience needs to be brought to television. From a content perspective, the mature TN audience is primed to accept innovative storytelling that involves pushing the boundaries of creativity. An amalgamation of fresh content and enhanced production value could help further broaden the horizons for this ecosystem.

13:00 - 13:15 :- Fireside Chat -

B Srinivasan(srini) - Managing irector , Vikatan Group
Anil Wanvari - Founder, CEO, Editor-in-chief, Indiantelevision Dot Com Group

13:15 - 14:00 :- LUNCH

14:00 - 14:30 :- Presentation on the topic “Harnessing the power of TV” - Anita Nayyar (CEO , Media veteran & expert)

14:30 - 15:00:- Presentation by Shri. J. Ramesh (Joint Managing Director, Kalimark Group)

15:00 – 15:50 :- Session 3: Retail therapy

One of the standout features of the Tamil market is its retail clientele with a regional advertising revenue potential to the tune of Rs 300 crore. Retail and hyper local advertising is expected to gain more steam in the next five years. Will local brands divert majority of their spends to TV or will they move away from using single media to multimedia strategy?

15:50 - 16:20 :- Presentation by Karan Abhishek Singh (CEO –Languages, News18 Network)

16:20 – 16:30

Closing remarks.

16:30 – 17:00

Networking & High-Tea